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Starwood Hotels Is Making PR Shops Pitch ... - Business Insider

Good morning, Adland. Here's what you need to know:

  • Here's Nicki Minaj's ad for her new fragrance, Pink Friday. Don't expect it to make any sense:
  • It turns out that?Starwood Hotels?takes its social media a little too seriously. The company's Aloft chain is looking for someone to do new creative work, and it's finding said new PR firm via Twitter. Some agencies have already started to pitch itself in 140 characters or less, including Havas PR.

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Tags: Madison Avenue, The Brief, Advertising, Twitter, Havas | Get Alerts for these topics ?

Source: http://www.businessinsider.com/starwood-hotels-is-making-pr-shops-pitch-themselves-over-twitter-the-brief-2012-11

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